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25/10/2010

#yn-atlantic-banner img { display:block; }Google's Growing Problem With 'Creepy' PR

WASHINGTON, DC – Is Eric Schmidt losing his PR acumen? For years, the Google CEO's optimism and foresight dazzled the press. But recently, his remarks to journalists have led to(and in one case, an). In a recent discussion at The Atlantic's Washington Ideas Forum, Schmidt invited further criticism, saying "Google policy is to get right up to the creepy line and not cross it." Is Schmidt just facing an unlucky string of gaffes or is his company simply becoming more difficult to defend?

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It Seems Like Google's Ambition Knows No Bounds, writes at PC World: "Schmidt's vision sees an even deeper integration with computers surfacing pertinent information to you automatically and unprompted...It remains to be seen whether people are ready for an even deeper integration with Google services and for computer's to start telling us what to do. Hopefully our digital overlord Google will always be a benevolent dictator."

He Just Makes Things Sound a Lot Creepier Than They Are, writesat Business Insider: "The Atlantic has posted video of the full interview in which Eric talked about 'the creepy line', and it is chock full of unsettling sound bytes. In particular, he had the following to say on privacy:

"With your permission, you give us more information about you, about your friends, and we can improve the quality of our searches. We don't need you to type at all. We know where you are. We know where you've been. We can more or less know what you're thinking about."

That sounds absolutely terrifying. And it's too bad. Eric is clearly extremely bright and has a lot of interesting things to say in this interview about technology, the rise of China, the role of lobbyists in crafting legislation, and more. He's just not very good at choosing his words.

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Mnemonic for remembering that Google CEO Schmidt is an Eric, not Erik: the 'c' is for 'creepy'.less than a minute ago via John Grubergruber

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